LASHIFY
Virtual try-on
"Building a virtual try-on experience for our website with MaquillAR Studio was a powerful digital transformation for Lashify. The process was simple, and the precision in digitalizing our lashes in 3D was unmatched—we didn’t need to make a single revision.
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The results have been equally inspiring: we loved seeing users spend an average of three more minutes on site and feeling increased user confidence that inspired them to invest in buying more products after using the virtual try-on."
Jillian Medicis, Lashify VP, Education & Marketing
CLIENT PROFILE
Lashify is the world’s leading DIY lash extension brand, founded by Sahara Lotti. Known for inventing the Gossamer lash system and redefining at-home beauty through patented innovation, the brand has built a loyal global following. With over 1,000 trademarks and a luxury positioning, Lashify continues to lead its category by combining high-performance products with cutting-edge digital experiences.
THE CHALLENGE
While Lashify’s lash system offers a wide range of possibilities, the variety of choices often left customers unsure. Many users felt overwhelmed choosing between styles and lengths, and found it difficult to imagine the final result without trying the styles on themselves. This lack of visual clarity introduced hesitation during the purchase journey and made it harder for users to confidently commit to a selection. With Lashify, we saw an opportunity to simplify this process and make their most advanced product benefits more accessible, with the goal of improving conversions, reducing returns, and deepening customer trust.
OUR APPROACH
We created a Virtual Try-On experience centered entirely around Lash Maps—curated sets of six lash cluster lengths designed to achieve specific looks. Users could try these maps directly on their own face through live camera tracking, explore how different combinations suited them, and instantly shop the full set. This visual clarity encouraged deeper engagement and increased purchase value, as users were no longer buying individual lengths, but full looks tailored to their features. The result was a more intuitive, personalized, and elevated customer journey that directly supported the Lashify’s conversion, loyalty, and innovation goals.