WHAT IS MAQUILLAR?
Maquillar is an Augmented Reality design studio in NYC focused on creating Instagram & TikTok filters for beauty, fashion, jewelry, perfume brands, and the entertainment industry. We are leading the development of the face and world AR through inclusive, impeccable, and inventive designs.
ABOUT THE FOUNDER
The studio was created by Sofi Chernyak, a fashion make-up artist who wished to make a larger impact on the industry than editorial work could allow her.
By expanding her creative palette with digital brushes, Sofi opened AR as a new creative medium for makeup artists and leading brands across the world. She is driven to make the world’s best beauty art accessible to anyone with a social media account.
WHAT MAKES US DIFFERENT?
The only AR studio led by the top fashion industry makeup artist in NYC
Publishing support and statistical tracking of the filters
Filter strategy advice
We are an agency that creates ethical and inclusive filters. While there is a negative connotation around the world of AR effects, we are here to celebrate one's individuality, not hide it.
We believe that filters can be empowering and serve as a medium for creativity. MAQUILLAR sees AR marketing as a new form of storytelling, an essential modern tool for the beauty, fashion, and entertainment industries.
We encourage innovation by thinking big and challenging the status quo.
We approach every project with complete transparency to build trust with our clients.
We enable your brand to touch and capture the audience’s hearts through compelling storytelling.
We aspire to empower people through AR that is inclusive and celebrates one's uniqueness.
"It was very easy to work with Sofi and her creative team. Their understanding of the face and precision is fantastic."
"Flick It" became more than a digital project; it inspired my community to create. We saw so many extraordinary real-life replicas of our filter!"
– Val Garland, L’Oréal Paris Global Makeup Director