WHAT IS MAQUILLAR?
ABOUT MAQUILLAR
Maquillar designs luxury-grade Virtual Try-On systems for beauty brands built to convert high-intent traffic into confident buyers through photorealistic assets, seamless integration, and measurable e-commerce impact.
ABOUT THE FOUNDER
SOFI CHERNYAK
The studio was created by Sofi Chernyak, a fashion make-up artist who wished to make a larger impact on the industry than editorial work could allow her.
By expanding her creative palette with digital brushes, Sofi opened AR as a new creative medium for makeup artists and leading brands across the world. She is driven to make the world’s best beauty art accessible to anyone with a social media account.
WHAT MAKES US DIFFERENT?
The only AR studio led by the top fashion industry makeup artist in NYC
User-centric mindset
Integration support and statistical tracking
Virtual Try-On design and integration strategy advice
ABOUT MAQUILLAR
OUR PHILOSOPHY
We are an agency that creates ethical and inclusive virtual try-on solutions. We are here to celebrate users' individuality and the brands' unique creative languages.
We believe thatAR can be empowering and serve as a medium for creativity and exploration. MAQUILLAR sees virtual try-on as a form of storytelling and an e-commerce confidence system, an essential modern tool for the beauty industry.
OUR values
innovation
We encourage innovation by thinking big and challenging the status quo.
transparency
We approach every project with complete transparency to build trust with our clients.
CREATIVITY
We enable your brand to touch and capture the audience’s hearts through compelling storytelling.
EMPOWERMENT
We aspire to empower people through AR that is inclusive and celebrates one's uniqueness.
TESTIMONIALs
"It was very easy to work with Sofi and her creative team. Their understanding of the face and precision is fantastic."
"Flick It" became more than a digital project; it inspired my community to create. We saw so many extraordinary real-life replicas of our filter!"
– Val Garland, L’Oréal Paris Global Makeup Director