We accelerate beauty e-commerce growth through AI-powered Virtual Try-On
systems built for deep personalization and measurable performance
ABOUT MAQUILLAR
VIRTUAL TRY ON
THAT BUILDS CONFIDENCE AND DRIVES SALES
MAQUILLAR helps beauty brands make shopping online more precise and inspiring than in-store, through
AI-powered Virtual Try-On designed for seamless branded UX, inclusivity, and the psychology of the buying journey.
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From complexion to color cosmetics and lashes, our technology turns product pages into interactive experiences that increase confidence, conversion, and sales.
Clients
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Built FOR HIGHEST ROI
Our Virtual Try-On systems are revenue drivers built to create deeper engagement, convert high-intent traffic with better efficiency, increase average order value, bundle purchases, and reduce returns.​
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Every deployment is unique and strategically positioned within the buyer journey to maximize ROI.
OUR CLIENTS SEE:​​​
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up to 459% Conversion Increase
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up to 142% ↑ Average Order Value
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up to 311% ↑ Engagement Dept
PARTNERS
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We build our VTO solutions using the highest-quality AR infrastructure, leading Industry-leading technology, and partnerships to connect with your existing technology stack and scale alongside your growth.
VIRTUAL TRY ON FOR Web Commerce & Social Media
Virtual Try-On can support both conversion efficiency and multi-platform discovery, as we integrate it into Shopify, TikTok, Snapchat, and other web platforms or apps.
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​ON WEBSITE & APP
It increases and speeds up direct sales, building brand trust and loyalty..​
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ON SOCIAL
It powers organic and paid product discovery and on-platform sales with Snapchat shoppable AR experiences and TikTok Shop.
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Why BEAUTY Brands Choose MaquillAR STUDIO
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BEAUTY EXPERTISE, REALISM & INCLUSIVITY
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We are beauty-native. Our 14+ years of background in makeup artistry allows us to calibrate shades, finishes, and makeup designs with precision, ensuring true authenticity across skin tones and product categories.
STRATEGIC INTEGRATION & PERSONALIZATION
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Every Virtual Try-On system is tailored to your brand, product type, offer, and buyer journey. From custom UI flows and features to brand-aligned digital design, we build personalized shopping experiences crafted to convert.
DATA-DRIVEN PERFORMANCE & STRATEGIC SUPPORT
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We track conversion lift, average order value, and engagement depth to measure real business impact. Beyond launch, we provide strategic refinement and monthly performance insights to ensure continued growth.
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Publications
BENEFITS OF VIRTUAL TRY-ON
2.6min
average time spent engaging with creative VTO solutions
459%
sales increase for VTO users during new product launches
20X+
ROI on MaquillAR's Virtual Try On projects
+21%
to average purchase value fro VTO users
TESTIMONIALs
Our collaboration on a major AR launch for Maybelline was a success because Sofi really understands the nuances of UX, including how gamification encourages engagement and provides the user with surprise and delight. The final product was a true re-imagination of the virtual makeup try-on.
Another thing that sets MaquillAR Studio apart is the understanding of makeup. It is one of the very few AR studios that understand how cosmetics appear on different skin tones.
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– Dominica Baird, Global Director of Trends & VTO, Maybelline
