projects
ERIN PARSONS
"Spiky Lashes"
An exact digital copy of the best-selling lashes for desktop and mobile versions of the Lashify site.
A gamified virtual try-on experience designed to promote Maybelline’s Lifter Plump lip gloss by combining real-time product simulation with playful interaction.
An educational virtual try-on experience that guided users to their perfect foundation shade and introduced modern contouring techniques.
MAYBELLINE
"FIREWORK MASCARA"
An immersive AR experience that transforms the user into the star of the Maybelline Firework Mascara campaign, taking them on a bold journey through a reimagined New York City.
The editorial full face glitter look by renowned makeup artist Lotstar now shines bright on thousands of faces because of this IG filter.
Halloween filter, designed for a YouTube collaboration with Safiya Nygaard, features five creative looks inspired by YouTuber's hallmarks.
LYS BEAUTY
"LOVE YOUR SELF"
Gamified virtual try-on filter got colour digitalisation down to science enabling naturalistic colour experience for a wide range of skin tones.
LASHIFY "Your face
but better"
A soft natural tan and light skin make-up create a perfect go-to filter for stories and live videos
Numéro MAGAZINE
"beauty cover"
The digital remake of Numéro Magazine's beauty cover story aims to connect the editorial and social media worlds.
Valdé Beauty and Image Works Display, created a real-world Metaverse—a mixed reality experience that a user can access through their phone.
ERIN PARSONS
"Spiky Lashes"
Digital version of the makeup look Erin created on Gigi Hadid for "Camp" Met Gala red carpet.
This AR filter featuring iconic dark makeup looks from Val Garland's portfolio is an interactive experience of her fashion shows archive.
Playful virtual try-on look features the most recent beauty product released by the brand, green glitter made purely from bamboo.
Kara Beauty randomizer filter has a precise digital copy of the DazzleLashes collection, a playful take on a virtual try-on experience of the product.
The filter inspired by the cult TV show, Euphoria, features an ambient face glow, and holographic crystals transorming into smokey, tear-dripping eyes.
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