We were thoroughly impressed by MaquillAR’s creativity, dedication, and attention to detail in designing the AR filter that showcased Kara Beauty's Halloween lashes collection. I highly recommend them for any creative project requiring expertise in AR and beauty!
KARA BEAUTY LEAD PRODUCT DEVELOPER
Kara Beauty is a cosmetic line from the sunny state of California with a mission of spreading confidence and creativity in the beauty world. The company empowers its community to showcase bold personality though using bright colour products. With new releases every week, Kara Beauty became a fast-paced, trend-driven company loved by Gen-Z.
Kara Beauty wanted to create a filter promoting a "DazzleLashes" Halloween collection. The goal of the project was to convert Kara’s Instagram followers into their customers. We faced the challenge of creating a filter that would imitate realistic lashes in a fresh, playful way resulting in high engagement and interest in purchasing the product.
As a realistic virtual experience was key to the strategy, we decided to release the filter on Instagram. The platform allowed us to create precise digital copies of the DazzleLashes, with consideration for the thickness, style, and curve of each design. To make the project stand out from other virtual try-ons, we chose to add a randomizer feature and sparkling animations.