LYS BEAUTY
Collaboration with MaquillAR was very easy and straightforward. They digitalized colors for us to work well for all skin tones and handled the complex technical part of the project well. From strategy to implementation, they were an attentive and thoughtful partner.
LYS BEAUTY Founder , Tisha Thompson
CLIENT PROFILE
The first Black-owned Sephora Clean Makeup brand- LYS Beauty, is dedicated to promoting inclusivity in the beauty industry and empowering all women through its diverse color ranges. The brand's mission is to provide high-quality, clean makeup products that are not only good for the skin but also celebrate and enhance the unique qualities of each individual.
THE CHALLENGE
The goal was to create a virtual try-on experience that could help customers make more confident purchasing decisions when selecting their LYS foundation shade. The brand wanted a solution that would live both on the website and across social platforms, supporting not only individual product exploration but also integrating smoothly with their existing shade-finding tool. The challenge was to make these tools work together, amplifying each other’s strengths.
OUR APPROACH
We designed a virtual try-on solution that brought the product to life through a 3D animated representation and swatch visualization, which supported accurate shade visibility, product finish, and brand identity in a dynamic, user-friendly experience. We also focused on seamless UI integration, embedding both the shade finder and virtual try-on features within the product page to create a cohesive, dual-path experience. This strategic pairing led to a measurable increase in conversions, up to 1.6× higher for the VTO users.